Agrii Campaign "Cultura prinde rădăcini"
Client: Agrii Romania. A company deeply connected to agriculture and to the communities around it. Through its long-term partnership with World Vision, Agrii has been investing in education and creating opportunities for young people from disadvantaged rural areas.
The challenge: bring these initiatives together under one clear communication idea, one that connects education, community, and the future of agriculture. At the same time, the campaign needed to challenge the outdated image of agriculture as purely physical work and show a sector shaped by technology, data, innovation, and sustainability.
The solution: Cultura prinde rădăcini, a campaign built around a simple idea: when you invest in people and communities, culture grows beyond the company. We turned Agrii’s involvement in education into a coherent story told through real people, real experiences, and real impact.
- Campaign visual identity, the visual system that gave the campaign a recognizable look and feel across all touchpoints
- “Cultura prinde rădăcini” video series, stories about Agrii’s involvement in education, communities, and the future of agriculture
- Social media visual series, creative content built around the campaign concept and Agrii’s community initiatives
- Revista CARIERE feature article, an editorial story about Agrii’s partnership with World Vision and its investment in education and rural communities
The result: a CSR initiative became a clear, recognizable communication platform, one that helped Agrii talk about community involvement without sounding like a CSR report. More human, more visible, and much closer to the people the project was actually about.
Project Team
Account Manager: Claudiu Gologan
Creative Director & Scriptwriter: Gabriel Chițu
Director of Photography: Cosmin Moței
Video Editor & Colorist: Cosmin Moței
Copywriter: Gabriel Chițu
Writer: Adelina Mihai
