Iconic Ascendis Visuals

Client: us. Before YOO existed, there was Ascendis — a consultancy with a ridiculous number of successfully delivered projects, from events to training programs, but little of it was visible where people actually look. We had the work. We just weren't showing it.

The challenge: we had the track record, but not the visibility. Our work spoke for itself — unfortunately, only to the people already in the room. So we looked in the mirror and decided to be our own first client. Brave? Maybe. Slightly narcissistic? Also maybe.

The solution: a communication campaign built on minimalist, creative, and unexpectedly humorous visuals. Launched in 2021, it ran online and in print — at the airport, in office-building elevators, on the street, and in shopping centers. We basically turned our own expertise into the kind of brand image we wished more HR companies had.

The result: the campaign went viral in record time. These visuals became the Ascendis image — instantly recognizable to decision makers. It also became the project that whispered: 'You should do this for other people too.' And that's how YOO was born.