ODU 20 Years

Client: ODU Romania. A company celebrating 20 years of activity, and looking for a way to turn that anniversary into more than an internal milestone. The opportunity was to show the people, relationships, and sense of community behind the ODU employer brand.

The challenge: create employer branding content that felt authentic, emotional, and relevant, not like a traditional corporate anniversary film. The story needed to work both for employees who already know ODU and for future candidates discovering the company for the first time.

The solution: a cinematic employer branding film built around the existing #oducibine concept. We followed three employees from different generations throughout one anniversary day, from the morning bike race to the evening celebration, using their experiences as the thread connecting people, teamwork, belonging, and 20 years of shared history.

• ODU Employer Branding Film, a 3 minute cinematic video combining real employee stories, interviews, drone, GoPro and handheld footage, designed for social media and recruitment communication.

The result: a company anniversary became an employer branding story about the people behind ODU, less about celebrating 20 years in business, and more about showing why, after 20 years, #oducibine.

Project Team

Account Manager: Ioana Hanganu

Creative Director & Scriptwriter: Gabriel Chițu

Director of Photography: Cosmin Moței

Camera Operators: Călin Moței & Alexandru Prepeliță

Video Editor & Colorist: Cosmin Moței