ODU 20 Years

Client: ODU Romania. A company celebrating 20 years of activity — and looking for a way to turn that anniversary into more than an internal milestone. The opportunity was to show the people, relationships, and sense of community behind the ODU employer brand.

The challenge: create employer branding content that felt authentic, emotional, and relevant — not like a traditional corporate anniversary film. The story needed to work both for employees who already know ODU and for future candidates discovering the company for the first time.

The solution: a cinematic employer branding film built around the existing #oducibine concept. We followed three employees from different generations throughout one anniversary day — from the morning bike race to the evening celebration — using their experiences as the thread connecting people, teamwork, belonging, and 20 years of shared history.

• ODU Employer Branding Film — a 3 minute cinematic video combining real employee stories, interviews, drone, GoPro and handheld footage, designed for social media and recruitment communication.

The result: a company anniversary became an employer branding story about the people behind ODU — less about celebrating 20 years in business, and more about showing why, after 20 years, #oducibine.